„Customer Referral Programs“

Suchergebnisse

5 Treffer

• Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership
  Viswanathan, Vijay ; Tillmanns, Sebastian ; Krafft, Manfred ; Asselmann, Daniel
• Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services
  Dose, David ; Walsh, Gianfranco ; Beatty, Sharon E. ; Elsner, Ralf
• Exploring the influence of submission devices on customer referral creation and receiver reactions in customer referral programs
  Wolf, Lukas ; Klopfer, Lisa‐Marie ; Steul‐Fischer, Martina ; Reinsperger, Maximilian 2024 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
• Do referral programs increase profits?
  Schmitt, Philipp ; Skiera, Bernd ; Bulte, Christophe ˜van denœ 2014 Universitätsbibliothek Johann Christian Senckenberg
• Customer behavior in the insurance industry – insights from usage-based car insurance, customer referral programs, and price comparison sites
  Musiol, Andreas 2019