„Brand Management“

Suchergebnisse

1.000+ Treffer

• Selbstmarketing für Angestellte – Im Job sichtbarer werden. Mit Wertschätzung mehr erreichen. Chancen erfolgreich nutzen. Emotional punkten.
  Bach, Carsten ; Schulte, Saskia 2013 tredition
• No one wins alone – structured networking - the hidden key to success
  Sudhoff, Carsten 2026 Haufe
• Constructing brand value proposition statements: a systematic literature review
  Goldring, Deborah
• An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity
  Boeuf, Benjamin ; Darveau, Jessica
• When Everything Hits the Fan: A Practical Playbook for Protecting Your Reputation in Crisis – Real‑World Strategies to Respond Fast, Communicate Clearly, and Rebuild Trust
  Hayes, Jonathan 2025 epubli
• Use of sacrificial embankments to minimize bridge damage from scour during extreme flow events
  Brand, Matthew W. ; Dewoolkar, Mandar M. ; Rizzo, Donna M.
• The impact of different fit dimensions on spillover effects in brand alliances
  Schnittka, Oliver ; Johnen, Marius ; Völckner, Franziska ; Sattler, Henrik ; Victoria Villeda, Isabel ; Urban, Kathrin
• Brand authenticity, its conceptualization, and its relevance to nonprofit marketing
  Wymer, Walter ; Akbar, Mohammad Muzahid
• Generic and Brand Advertising Strategies Under Inter-Industry Competition
  Lin, Yuanfang ; Krishnamurthy, Sandeep
• Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
  Iglesias, Oriol ; Markovic, Stefan ; Singh, Jatinder Jit ; Sierra, Vicenta
• Dietary zinc requirement of Siberian sturgeon (Acipenser baerii, Brandt 1869) juveniles, based on the growth performance and blood parameters
  Moazenzadeh, Kadusa ; Islami, Houman Rajabi ; Zamini, Abasali ; Soltani, Mehdi
• The use of alternative coolant techniques to reduce the environmental impact in the use of water in through-feed centreless grinding
  Barbosa, Ernani Luiz ; Santos Delfino, Andréa Cristiane dos ; Brandão, Lincoln Cardoso
• “Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?
  Monnot, Elisa ; Reniou, Fanny ; Parguel, Béatrice ; Elgaaied-Gambier, Leila
• Impact of students’ experiences on brand image perception: the case of Vietnamese higher education
  Thuy, Vo Thi Ngoc ; Thao, Hoang Doan Phuong
• The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion
  Gunasti, Kunter ; Baumgartner, Hans
• Shocks to Brand Equity: An Information Economics Perspective on the US Auto Industry 2006–2011
  Swait, Joffre ; Erdem, Tulin ; Peters, Tom
• Assessing Brand Equity Through Add-on Sales
  Lehmann, Donald R. ; Srinivasan, Shuba
• Costs of conservative management of early-stage prostate cancer compared to radical prostatectomy–a claims data analysis
  Brandes, Alina ; Koerber, Florian ; Schwarzkopf, Larissa ; Hunger, Matthias ; Rogowski, Wolf ; Waidelich, Raphaela
• Die 10 wichtigsten Zukunftsthemen im Marketing
  Stumpf, Marcus 2025 Verlag Franz Vahlen
• Brand and Quantity Choice Dynamics Under Price Uncertainty
  Erdem, Tülin ; Imai, Susumu ; Keane, Michael P.