„Database Management.“
Suchergebnisse
10.000+ Treffer
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From sophisticates to sceptics: Direct and database marketing practice in UK SMEs
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Modelling the Wildlife Conservation Society database: Saving money for saving tigers (and gorillas and jaguars and elephants …)
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Real-time database analysis: Customer knowledge as a value-determining factor in e-commerce
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The marriage of market research and database marketing: A case study illustrating an integration process and how success can be achieved
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Evolutionary implications for touchpoint planning as a result of neuroscience: A practical fusion of database marketing and advertising
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Database valuation: Putting a price on your prime asset
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A case study in the valuation of a database
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Legal update: Evaluating database right
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Legal update Patenting database marketing software
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Aligning IT and marketing — The impact of database marketing and CRM
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Legal update: ECJ rules on protection afforded by database right
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E-mail and mixed mode database surveys revisited: Exploratory analyses of factors affecting response rates
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Legal protection of databases: A wider transatlantic divide?
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Genetic modelling in database marketing: The GenIQ Model
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Legal update: Database right — Place your bets
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A database approach to cross selling in the banking industry: Practices, strategies and challenges
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Legal update: Legal protection for databases in Europe: The vexed question of whether US businesses can benefit
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How to implement marketing strategies using database approaches
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Reflections on a life in database marketing
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Databases in the cloud: How business communication is changing