„Reputation Management“

Suchergebnisse

1.158 Treffer

• Branding China: The Ultimate Challenge in Reputation Management?
  Loo, Theresa ; Davies, Gary
• Using Guanxi to Establish Corporate Reputation in China
  Standifird, Stephen S.
• The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study
  Wang, Yonggui ; Kandampully, Jay A. ; Lo, Hing-Po ; Shi, Guicheng
• Managing Corporate Reputation Within the Chinese Context: Future Research Directions
  Zyglidopoulos, Stelios C. ; Reid, David McHardy
• Towards a Conceptual Model of the Relationship between Corporate Trust and Corporate Reputation
  van der Merwe, Adri W A J. ; Puth, Gustav
• A Managerial Look at the Interaction Between Internal Communication and Corporate Reputation
  Dortok, Arin
• Diminishing Returns From Reputation: Do Followers Have a Competitive Advantage?
  Obloj, Tomasz ; Obloj, Krzysztof
• Substantive and Evaluative Media Reputations Among and Within Cognitive Strategic Groups
  Wry, Tyler ; Deephouse, David L. ; McNamara, Gerry
• Diagnosing the Relationship Between Corporate Reputation and Retail Patronage
  Ou, Wei-Ming ; Abratt, Russell
• ‘Taste Great or More Fulfilling’: The Effect of Brand Reputation on Consumer Social Responsibility Advertising for Fair Trade Coffee
  Obermiller, Carl ; Burke, Chauncey ; Talbott, Erin ; Green, Gareth P.
• CEO Succession: A Help or Hindrance to Corporate Reputation?
  Flatt, Sylvia J. ; Harris-Boundy, Jason ; Wagner, Sharon
• Follow me! – erfolgreiches Social Media Marketing ; [mit Facebook, Twitter und Co. ; von der Planung bis zum Monitoring und Reputation Management ; Kundenbeziehungen stärken und Empfehlungsmarketing nutzen ; Social Commerce, Social Sharing, Online- und Mobile Marketing]
  Grabs, Anne ; Bannour, Karim-Patrick 2011 Galileo Press
• Strategies and communications for innovations – an integrative management view for companies and networks
  Hülsmann, Michael ; Pfeffermann, Nicole 2011 Springer
• A Reputation Analysis of the Most Visible Companies in the Scandinavian Countries
  Apéria, Tony ; BrøNn, Peggy Simcic ; Schultz, Majken
• From Actions to Impressions: Cognitive Attribution Theory and the Formation of Corporate Reputation
  Sjovall, Andrea M. ; Talk, Andrew C.
• A Conceptualization of Corporate Reputation in Germany: An Evaluation and Extension of the RQ
  Walsh, Gianfranco ; Wiedmann, Klaus-Peter
• Is It All A Question of Reputation? The Role of Branch Identity (The Case of an Oil Company)
  Podnar, Klement
• Fame & Fortune: How Successful Companies Build Winning Reputations
  Heugens, Pursey P M A R.
• The Term ‘Reputation Management’: Users, Uses and the Trademark Tradeoff Corporate Reputation: An Eight-Country Analysis
  Deephouse, David
• Comparing Corporate Reputations: League Tables, Quotients, Benchmarks, or Case Studies?
  Bromley, Dennis