„Consumer Behavior“
Suchergebnisse
2.035 Treffer
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Die Produktion der Konsumgesellschaft: Eine kulturökonomische Grundlegung der feinen Unterschiede
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Cross-Cultural Brand Personality and Brand Desirability – An Empirical Approach to the Role of Culture on this Mediated Interplay
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Impact of Delivery Time on Consumer Behavior in Quick Commerce
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Understanding Consumer Interest in Organics: Production Values vs. Purchasing Behavior
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Are Consumers as Constrained as Hens are Confined? Brain Activations and Behavioral Choices after Informational Influence
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Influence of Recommender Systems on Consumer Behavior
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The impact of online customer service and store features on consumer experience and willingness to revisit their preferred online store
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The influence of model position, attractiveness, and consumer body image on consumer attitudes in fashion advertising
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Pseudo-environmentalist or true defender? How claim specificity and message framing influence consumers’ brand evaluation in green demarketing ads
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Textiles and Clothing Sustainability – Sustainable Fashion and Consumption
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Customer Experience Management in der Praxis – Grundlagen – Zusammenhänge – Umsetzung
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Advances in Advertising Research IX – Power to Consumers
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The End of Branding – What really drives consumers to buy: marketing that’s targeted to real-world buying behavior
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The Role of Origin of Fame in Influencer Branding – A Comparative Analysis of German and Russian Consumers
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Behavioural Economics. A Practical Introduction to Decision-Making and Human Behavior in Economics – A Course Guide
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Consumers’ sustainability perceptions: Studies on conceptualization, drivers, and consequences in consumer behavior
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Marketing
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Green power already out of breath? Why do German consumers not switch to green electricity?