„Consumer Behavior“

Suchergebnisse

2.035 Treffer

• Nudge – Wie man kluge Entscheidungen anstößt
  Thaler, Richard H. ; Sunstein, Cass R. ; Wolter, Peter 2019 Audio Verlag München
• The Big Data-Driven Business – How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
  Glass, Russell ; Callahan, Sean 2014 John Wiley & Sons
• The Big Data-Driven Business – How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
  Glass, Russell ; Callahan, Sean 2014 John Wiley & Sons
• Advances in Advertising Research (Vol. V) – Extending the Boundaries of Advertising
  Bušljeta Banks, Ivana ; Pelsmacker, Patrick ˜deœ ; Okazaki, Shintaro 2015 Springer Fachmedien Wiesbaden
• Perspectives on Consumer Choice – From Behavior to Action, from Action to Agency
  Foxall, Gordon R. 2016 Palgrave Macmillan UK
• Electronic Word of Mouth (eWOM) in the Marketing Context – A State of the Art Analysis and Future Directions
  Ismagilova, Elvira ; Dwivedi, Yogesh K. ; Slade, Emma ; Williams, Michael D. 2017 Springer International Publishing
• Verhaltensökonomik – Die psychologischen Determinanten menschlicher Entscheidungen
  Witt, Peter 2024 Kohlhammer Verlag
• Konsumentenverhalten – Konsumenten verstehen – Marketingmaßnahmen gestalten
  Hoffmann, Stefan ; Akbar, Payam 2024 Springer Fachmedien Wiesbaden, Imprint: Springer Gabler
• Konsumentenverhalten – Konsumenten verstehen – Marketingmaßnahmen gestalten
  Hoffmann, Stefan ; Akbar, Payam 2016 Springer Fachmedien Wiesbaden
• Determinants of consumer behavior in short food supply chains: a systematic literature review
  Herzig, Janna ; Zander, Katrin
• Vergessene und verkannte Vordenker für eine Kritische Konsumtheorie – Beiträge aus Ökonomik, Soziologie und Philosophie
  Piorkowsky, Michael-Burkhard ; Kollmann, Karl 2019 Springer Fachmedien Wiesbaden
• What motivate consumers’ purchase intention and the intention to continue watching in livestream shopping
  Li, Pei ; Spence, Charles ; Wu, Chunmao
• Agricultural Marketing and Consumer Behavior in a Changing World
  1997 Springer US
• Thinking AI or feeling AI? The effect of AI on consumers’ willingness to purchase healthy food from the perspective of nudge
  Bi, Chongwu ; Cui, Xinyu ; Sun, Zhuo ; Jin, Yan
• Strategic Orientations and Innovativeness of Multinational Corporations – A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context
  Jacobs, Nele 2025 Springer Gabler
• Quick Guide Duftmarketing – Wie Sie mit Duftstoffen Ihre Marke stärken
  Steiner, Paul 2025 Springer Gabler
• Shopping in Virtual Stores – An Empirical Analysis of Customer Experience and Gen Z’s Intention to Use Virtual Stores
  Hake, Milena 2025 Springer Gabler
• Nudging durch Haltungsform-Labels für nachhaltigen Eierkonsum – Eine experimentelle Studie zu Consumer Confusion und der Kaufentscheidung für Bio-Eier
  Haufe, Marc 2025 Springer Gabler
• Marketing and Dysfunctional Consumer Behaviour – Understanding How and When Marketing Drives Problematic Consumption Patterns
  Zamparo, Gioele 2025 Springer Nature Switzerland, Imprint: Springer
• Anabolic-androgenic steroid testing as a tool for consumer engagement and harm reduction: a sequential explanatory mixed-method study
  Piatkowski, Timothy ; Coomber, Ross ; Francis, Cameron ; Kill, Emma ; Davey, Geoff ; Cresswell, Sarah ; White, Alan ; Harding, Madeline ; Blakey, Karen ; Reeve, Steph ; Walters, Brooke ; Puljević, Cheneal ; Ferris, Jason ; Barratt, Monica J.