Kategorie: DDC-Klasse 658.8
1083 Titel
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Measuring Economic Efficiency in the Motion Picture Industry: a Data Envelopment Analysis Approach
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The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion
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Psychological distance and perceived consumer effectiveness in a cause-related marketing context
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Online Retailing Paired with Kirana—A Formidable Combination for Emerging Markets
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Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach
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Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity Scoring
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Millions of Opportunities: An Agenda for Research in Emerging Markets
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Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets
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The Multidimensional Nature of Product Perceptions within Asia
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Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology
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Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources
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Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles
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Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows
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Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups
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Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone
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Base + Add-on Pricing in Extremely Competitive Categories
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The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization
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Which Modeling Scholars Get Promoted, and How Fast?
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Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers
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The Long-Term Effect of Multichannel Usage on Sales