Kategorie: DDC-Klasse 658.8

1083 Titel

• Measuring Economic Efficiency in the Motion Picture Industry: a Data Envelopment Analysis Approach
  Hababou, Moez ; Amrouche, Nawel ; Jedidi, Kamel
• The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion
  Gunasti, Kunter ; Baumgartner, Hans
• Psychological distance and perceived consumer effectiveness in a cause-related marketing context
  Wiebe, Jeff ; Basil, Debra Z. ; Runté, Mary
• Online Retailing Paired with Kirana—A Formidable Combination for Emerging Markets
  Sinha, Piyush Kumar ; Gokhale, Srikant ; Rawal, Saurabh
• Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach
  Venugopal, Srinivas ; Viswanathan, Madhubalan
• Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity Scoring
  Kamakura, Wagner A. ; Mazzon, Jose Afonso
• Millions of Opportunities: An Agenda for Research in Emerging Markets
  Chandy, Rajesh ; Narasimhan, Om
• Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets
  Vila, Omar Rodriguez ; Bharadwaj, Sundar G. ; Bahadir, S. Cem
• The Multidimensional Nature of Product Perceptions within Asia
  Eckhardt, Giana M. ; Wang, Luming
• Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology
  Sudhir, K. ; Priester, Joe ; Shum, Matt ; Atkin, David ; Foster, Andrew ; Iyer, Ganesh ; Jin, Ginger ; Keniston, Daniel ; Kitayama, Shinobu ; Mobarak, Mushfiq ; Qian, Yi ; Tewari, Ishani ; Wood, Wendy
• Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources
  Yim, Sean (Hyunsoon) ; Josephson, Brett W. ; Johnson, Jean L. ; Sisodiya, Sanjay R.
• Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles
  Mahr, Dominik ; Rindfleisch, Aric ; Slotegraaf, Rebecca
• Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows
  Sridhar, Shrihari ; Voorhees, Clay M. ; Gopalakrishna, Srinath
• Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups
  Wedel, Michel ; Zhang, Jie ; Feinberg, Fred
• Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone
  Zhu, Ting ; Liu, Hongju ; Chintagunta, Pradeep K.
• Base + Add-on Pricing in Extremely Competitive Categories
  Guo, Ruijiao ; Papatla, Purushottam
• The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization
  Chan, Tat Y. ; Dhar, Ravi ; Putsis, William
• Which Modeling Scholars Get Promoted, and How Fast?
  Zamudio, César ; Meng, Meg
• Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers
  Rajiv, Surendra ; Chu, Junhong ; Jiang, Zhiying
• The Long-Term Effect of Multichannel Usage on Sales
  Bilgicer, Tolga ; Jedidi, Kamel ; Lehmann, Donald R. ; Neslin, Scott A.